2015 Is Definitely Here

January 22, 2015 § 11 Comments

I blinked and it was January 22, 2015. Not just January… But nearing the END of January.
january-calendar

Running your own business (no matter the industry) is an extremely humbling experience. Every day I metaphorically climb mountains and hike through strange new lands – each time requiring that I quickly learn the local dialect, customs and culture.  Good thing I love to dance & am quick on my feet!

As a solopreneur working extremely hard to build awareness of my Brenne Whisky, I have found a bit balance this past year by running regularly and meditating (the inspirations for which I share often on my personal Instagram page). When I take stock of where things are with Brenne at the moment, I’m simply elated. By November 2013, we were available in 4 States around the USA. By November 2014, Brenne was available in 28. TWENTY-EIGHT!!!!! That’s an average of 2 states per month consistent growth over the course of 12 month. And we just opened Maine this week. The wider availability of Brenne in the US market coupled with the showering of amazing press of even just the last handful of weeks(!!) (Forbes, CBS Morning Show, Men’s Health, Boston Globe, Men’s Journal, NY Observer!!!) confirms for me that I’m on the right path.

If we’re friends on Facebook, you’ve probably tired of my “OMG, ___x___ Magazine just wrote about me/Brenne!” posts. (Sorry). I try not to do that too many times but I do want to share, shout out & give thanks for those in the press who have taken the time to share my story. Yet last week – just 7 days ago – I was in a prestigious restaurant in NYC and the after tasting Brenne, the head bartender looked up at me and said with a genuine smile on his face, “It’s really different, in a good way … Has anyone written about it yet? I mean, in the media? That would probably help bring some awareness to what you’re doing.”

Internally, I was laughing and shaking my head in disbelief. Externally, I thanked him for the advice, mentioned a few of the recent articles we’ve received but ultimately, was grateful that clearly he liked Brenne enough to try and offer his two cents as to how I could grow my business.

There is always more work to do, however, I feel that the U.S. finally has the beginnings of a great foundation. We’re growing steadily (thanks to many of you!!!!) and I have lots of hopes for this year ahead, including the release of something extremely special, super limited and, in my humble opinion, ridiculously delicious coming to you this Fall.  …Yup, you’ll want to stay tuned!

In the mean time, one more lucky country is about to get Brenne … Who you ask? I’ll be back soon with the details!

So as we near the end of the first of only 12 months in what I expect to be another year of fleeting, albeit beautiful moments, I raise my glass to you: Cheers to you, your friends, families and drinking buddies. I hope 2015 is a year filled with special experiences, love and plenty of great whisky.

Cheers#DrinkBrenne

 

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§ 11 Responses to 2015 Is Definitely Here

  • Yay!!! Excited to see what the year brings!!!

  • Poetic Shutterbug says:

    I am so excited to see what’s coming up for Brenne this year. You are doing an amazing job and keep those FB posts coming. It builds excitement not only for Brenne but for your fans as well 🙂

    • Joanne,
      You always write me the most encouraging notes. Thank you!!! Your incredible cheerleading and support of me & Brenne is so meaningful – THANK YOU!

      Hope to make it out to SF this year! Fingers crossed.
      Cheers,
      Allison

  • Ari says:

    Ohh, you tease me with a limited edition. How am I supposed to wait until the fall? Keep up the GREAT work. So glad I was able to get one of the first bottles, and continue to get wonderful whisky from you. FYI, while my wife always “steals” whatever I am drinking, she told me to tell you that yours is the one she enjoys the most.

    • LOL! Ari – you are awesome. The wait will be worth it – trust me. THANK YOU for your early & continued support! I’m thrilled your wife loves it too (please tell her I think she has GREAT taste!) 🙂

      Hope to see you soon – maybe at WhiskyLive NY or Park Ave Liquors soon?
      Cheers!
      Allison

  • Best of luck for the year ahead Allison, from an outsider’s perspective you’re doing an incredible and inspiring job and look forward to reading more about your journey.

    Greg

    ps. I have written my Brenne review but the Christmas activity meant it would not have gotten the air time it deserved so will go out soon, apologies for the delay.

    • Greg,
      Thank you so much – I sincerely appreciate you taking the time to write and the encouragement behind your words. Looking forward to reading your review! 😀 Appreciate the thoughtful timing-release of your post!

      Many thanks,
      Allison

  • G-LO says:

    Ohhhhh! A new release? That IS exciting! Happy New Year AP! Looking forward to our next booze and banter session with the NYC crew. Cheers!

    • Thanks! Yea… I’m super excited – can’t wait to share it with our beloved #WhiskyFabric family!!!

      Re: NYC booze crew, any chance the BoozeDancing team will be making an appearance at WhiskyLive NYC this year? (it’s coming up! End of Feb this year!).

      Happy New Year indeed, G-Lo!
      Allison

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