Overwhelming Joy – Brenne Turns 2

October 1, 2014 § 16 Comments

First, I want to THANK you ALL for continuing to stay with me throughout this journey of launching my whisky, Brenne.  I certainly do not blog as often as I use to but it’s amazing to me to see how many of you are still here, how many new people are following along and how much traffic comes to this site from all over the world. THANK YOU. I hope to continue conversing & sharing with each of you.]

Brenne Turns 2

On the morning of Brenne’s 2nd Anniversary of being on the market, I find myself having flashbacks to some incredible points over this past year.  The things I think most about are not the gains I’ve made business-wise (though those are awesome!), but rather the people who have stepped into my world to cheer me along and extend a hand. You know who you are; you send me the most amazing tweets, FB comments, text messages. You write to me through the Brenne website to share with me your 1st experiences of enjoying Brenne. You’re store owners who tell me about your patrons telling other patrons about my whisky.  You stand around my table at the whisky events bringing other strangers over to try what you’re proudly shouting to be “one of the best whiskies of the show!” You’re the group of Scotch distillers who told me that your brand ambassadors brought some Brenne back for you from the States and you stash it secretly behind your stills to enjoy a nip at the end of a long day (true story!!!). You’re the people who promise to come back to my tasting event with friends … and actually do. You tell me about the times in your life you pull out “the” Brenne; with your sons, your brothers, your sisters, fathers, mothers and friends – and the sweet moment you shared with that loved one while sipping my whisky.  You don’t see it, but I’m holding back tears.

YOU bring me the most overwhelming sense of JOY I have ever felt in my professional life. It makes my hands shake just typing this.

My blogger friends (i.e. the #whiskyfabric) have been with me since Day 1 and have continued to support my Brenne dream. That, coupled with the incredible strength, smarts & support from my husband & Brenne co-founder, Nital, has always been my foundation. That is what gave me a confidence boost when I had to step out into the world in those very early days, pounding the pavement with an army of 1, knocking on the windows of bars and retailers around Manhattan with my face cupped to the glass, mouthing to whomever was inside if they’d let me in to have a quick sample of my whisky and, somewhat famously, delivering my hooch on Citibike.

Bike Brenne

And when that #whiskyfabric family-like support extended beyond the bloggers into the mainstream, well, that’s when my fears started to melt a little and my husband and I could look at each other and say, “this might actually, really, work!”

On the morning of Brenne’s 2nd Birthday, I wanted to highlight a few people’s comments and share with you some of your own words that have humbled me beyond anything I have known.


Allison and all the crew that helped make this extremely unique, delicious single malt whiskey. I was hesitant to purchase this product because I work for a large Scotch distillery, but I always enjoy trying other products. One day a friend/colleague said to me close your eyes and smell this, and tell me your thoughts. I said, it has the aroma of a fine single malt scotch with a semi sweet nose similar to drambue but much fainter. He said good nose, now taste! I did and said I need a bottle of this right now. I wish you much success with this truly amazing product.

I just read the reviews on Brenne, I can almost taste it! I NEED this whiskey in my life. I’m in Miami and can’t find a single retailer….HELP HELP HELP, Please… I would love to introduce this French Whiskey to my fellow female cigar snobs.

Congratulations to you on this fine accomplishment!

(Editor’s note, we’re now selling Brenne in the Miami market and I did get back to this person with a list of stores) 🙂

I’ve just started your blog, and had to pause to let you know how proud I am of your vision, your enthusiasm, and your determination. 

On the product side, Brenne is the most exciting surprise/discovery in years.  A great new wine at a good price is always fun, but seldom does one find a unique take in an existing category of spirits that so exquisitely succeeds.  There we were in Lewes, DE at this darling new brasserie…  We had asked for Oban, and the manager said let me bring you a sample of something we just got in!  (see, everybody “gets it”)   It had us at the first sip ~ a soft velvet hint of Armagnac and flowers and elegance…  so very mmmmm! So, yes, it’s on the Christmas list! 
I am having a Brennerific moment
Been talking up this fine whiskey at my local liquor store–The Bottle Shop in Spring Lake
Just popped in and what did I see???
In all it’s blue label glory
Perched upon the shelf
I grabbed one and skipped (ok that’s a stretch) bounced over to the counter with a big smile on my face and the gentleman said:
“Yes we carry it now. It’s been doing great. People are buying it–not just you. We are real happy. I can’t wait to try it myself.”
Yay! I now have Brenne literally in my backyard!
So from the bottom of my heart, THANK YOU. Last year, we celebrated Brenne’s 1st Birthday with a little party and since then, it’s been a whirlwind of activity, travel and hard work.  This year, I plan on sitting quietly with a good glass of Brenne, mindful of how far we’ve come already – and how much more I want to do.
PLEASE check out Brenne’s Event Page and come out to see me if I happen to be coming to a city near you! http://drinkbrenne.com/events  I’ll continue to do my best to post here, on FACEBOOK, TWITTER & INSTAGRAM.
And in the strangest of life’s moments, there is a bag piper playing on the sidewalk below the window of my NYC apartment. I’m tempted to throw on my tartan-best and have a dram now! 🙂

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§ 16 Responses to Overwhelming Joy – Brenne Turns 2

  • G-LO says:

    Congrats WW! Looking forward to a 2nd Birthday toast in person very very soon!

  • Caroline says:

    Congratulations! Happy birthday to Brenne!

  • Josh Feldman says:

    Your beautiful and positive energy, Allison, is why you feel such joy and why so many share that joy and support you so vigorously. …That, and the whisky is really very good… Happy 2nd, Brenne. Many, many, more.

    • Your words humble me Josh. Thank you so much for your kindness & support in sharing the word (& drams!) of Brenne, especially around with our amazing #WhiskyFabric family. You are such an important part of everything I love about the whisky industry!

      See you soon!

  • Brenne is SUCH a lucky baby to have such an amazing momma! And we are SO lucky to have such a great and inspiring friend in our lives. Love you! Love Brenne! Shine on, you crazy diamond!!!

    • HA! You’re the sweetest, Sarah.
      Thank YOU my beautiful friend for absolutely everything you’ve done to help me get here! I’m so blessed & lucky to have you in my life! Keep sharing your amazing photos with us on your blog and spreading that priceless joy you emit.

      Huge hugs,

  • bobcaron says:

    Well, I’m going to go pour one right now. Happy Birthday Brenne!

  • bobcaron says:

    I just talked to my Aunts who also have a Brenne bottle at their house and I told them it was your anniversary. They are now joining me. Teledramming! Sláinte!

  • Susannah SB says:

    Happy 2nd Brenne-iversary! Like Josh said, YOU are the secret of your success! I’m so excited and proud of you as a friend and as a damn fine whisky producer. Here’s to many, many more years!

    • 😀 THANK YOU Susannah!!!! I’m not sure I’m worthy of such kind words but I WILL be appreciative always to “whisky” for bringing us together!

      You have been one of my closest backbones – helping me at tastings and spreading the Brenne word when needed .. I can’t thank you enough.

      Proud of YOU and all that you’ve accomplished during these last couple of years we’ve been able to get to know each other too! Onwards and upwards, friend.


  • Happy birthday!!! Many, many more years to you and cheers to all mad entrepreneurs like you and us. What a coincidence this weekend is also our 3rd opening anniversary. La Rectoria de Sant Miquel de Pineda has been open for 3 years to customers from all over the world and a good few from the US (NY, Boston, Sant Francisco)..we hope to be able to have Brenne in our shelves one day in the near future. (www.larectoriadesantmiquel.com)

    • No way!!! That’s so perfect & fitting!!!! Happy 3rd Anniversary to YOU!!! I hope one day to not just have Brenne on your shelves but also to be able to come to La Rectoria de Sant Miquel de Pineda myself!!

      Thank you so much for all of your kind support & words of encouragement along this journey. Hope to meet one day!


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