Feeling the Love: In the Midst of a 3-State Launch

May 3, 2013 § 7 Comments

To say I enjoy getting to know everyone who makes up the vast & ever-expanding whisky community would be an understatement, I love it.  It keeps me going & it’s often the best part of my day.

As many of you know, I launched my own whisky (Brenne) on October 1, 2012 and sold it exclusively in New York for the first 6 months.  However, on April 1, I did a 3 State roll-out and have been traveling around ever since, meeting a whole new wave of devoted whisky fans.

And it’s been awesome.

Brenne_Expanding

First, I thank everyone who has come out to support me at my events in Boston, MA and Chicago, IL and to all of you who live in Nashville, TN, check out my rockin’ line-up of events next week: CLICK HERE for current schedule!

Despite the long (ok, very long) days and even longer nights, the countless hours at airports and in rental cars, getting to meet wonderful people who share an equal love for all things whisky is truly special.

On my last night in Chicago, IL, the brilliant & easy-going Monique Huston (on twitter at @WhiskySommelier) arranged a private sold-out dinner in which Peter Currie of Duncan Taylor, Chip Tate of Balcones, & I with Brenne presented, discussed, and enjoyed whiskies with about 40 of the midwest’s – and beyond – top Whisky Geeks (for definition, click HERE).  It was a special evening held in the basement of The Peasantry restaurant where we dined, sipped, discussed, debated and shared all things ‘whisky’ for hours with the likes of Mahesh Patel (of Universal Whisky Experience) and Brett Pontoni (of Binny’s).

Bottles

The next morning … we were feeling a little goofy!

Peter & Chip playing around with the netting that protects your hair, er, I mean the bottles. :)

Peter & Chip playing around with the netting that protects your hair, er, I mean the bottles. 🙂

Feel the hair net love

Feel the hair net love

Suffice it to say, it was a fun trip but one that also proved to be very successful.  While we’re still having some red-tape issues with the state of IL and haven’t been able to ship out their first order of Brenne, something awesome did happen during my time there.  After the 2nd night (and a super-rocking sold-out massive Whisky festival at one of Binny’s stores) I got the word that Binny’s, who was originally going to do a 10-store roll out with Brenne, decided to up the ante and do a full, all locations, 29-store roll out!!!  That’s pretty exciting for anyone but especially so for a can’t-get-smaller-than-mine 1-person company!  Thanks Brett & the whole team at Binny’s! Can’t wait to get going there!

Snoopy_Happy_Dance

I can’t describe the feeling when individuals, stores, restaurants & distributors place re-orders for something that you’ve created.  It’s exhilarating, exciting, sometimes in a weird way a tad bit scary, and definitely for me sits somewhere between pride & humility.  There is no greater compliment then when someone buys that second drink, or second bottle, or double’s their order realizing that this is something they want to get behind.  And as I’ve said since the beginning, THANK YOU, and you all keep me very humble and make me want to work even harder.

Just the other day, I got this photo along with an event announcement on twitter from The Bottle Shop at McEwen, a store I’ll be visiting in Nashville, TN.  Talk about a beautiful tower of whisky!!!!!

Brenne Whisky Tower @ the Bottle Shop McEwen in Franklin, TN

Brenne Whisky Tower @ the Bottle Shop McEwen in Franklin, TN

So now I’m gearing up to leave NYC again for another much-anticipated Brenne launch week and I’m feeling excited, blessed, grateful & super-charged!  Next stop, Nashville, TN!!!!

plane

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§ 7 Responses to Feeling the Love: In the Midst of a 3-State Launch

  • G-LO says:

    Yo WW!

    Big congrats! Now that I’ve seen you in action, I completely understand why you’ve been so successful in such a short time. You wear your whisky loving heart on your sleeve and know how to pass your enthusiasm on to others. Looking forward to seeing Brenne on the shelves in NJ and PA. Keep up the great work and safe travels!

    Cheers!
    G-LO

    • G-LO,
      You’re always so supportive. Thank YOU so much. Such a nice comment – warmed my little whisky heart! lol. I’ll definitely keep you in the loop re: NJ & PA!

      All my best,
      WW
      😀

  • Maura Geils says:

    We love the Whiskey Loving Woman from NYC! Good luck on this next leg in Nashville. Can’t imagine it anything but a raging success! Maura

  • Susannah SB says:

    Sorry to hear about the red tape in IL but hopefully the 29-store rollout will make up for lost time! Sounds like, despite all the looooong days and nights, you are managing to have fun amid all the hard work and stress. Hope you can keep your energy up and continue riding the wave of launch excitement!

    • Thanks Susannah!
      Memorial Day weekend couldn’t have come fast enough! I finally slept – took a few extra days off – and am now back & ready for more! 😀 Thanks for your sweet comment! Hope you’ve been well.
      Cheers,
      Allison

  • Nate Webster says:

    I trust your tour west went well, the tasting events in NYC look good too. Looks like you’re in the boy’s club to stay!

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