ABS = Always Be Selling
January 9, 2013 § 7 Comments
ABS. Always. Be. Selling. You’re probably more familiar with “ABC” (Always Be Closing) which works great in both the business & dating scenes but I like to believe the original version to be “ABP” as in “Always Be Pimping.” And if any of you have had the pleasure of spending even a second of time with Compass Box Whisky’s phenomenal US Ambassador, Robin Robinson (@CompassBoxRobin on twitter) you may have heard him utter this phrase once or twice.
For sales people like us, it’s hysterical, and true. Always Be Pimping Your Brand. And for someone like me who oozes with excitement at the smallest opportunity to share my passion (Brenne, duh!) with anyone, “always” has a truly literal meaning.
The other day I had a very minor procedure which required me to be temporarily put to sleep. If anyone has had anesthesia before, you may agree that it’s a bit of a mind game. One minute you hear the anesthesiologist saying, “Ok, you’re going to start to feel the effects of the medicine….” to then waking up (minutes? hours?) later in a room you’ve probably never seen before with people dashing by your bed and most certainly the unpleasant sound of someone moaning in the background. But while you try to confirm that you still have all of your fingers & toes before you’re knocked out again in another wave of medicinally induced sleep (that stuff takes a while to wear off!) you have these movie-like snap-shot moments that you start recalling after the medicine has fully run its course.
The first time I woke up, all I remember saying was, “I was drinking wine with my husband in Tuscany…” To which someone asked, “Have you ever been?” And I simply said “No” before falling back asleep. The next time I woke up, however, the ABS train was in full throttle. I became aware of this as my eyes focused on the activity the rest of my body was engaged in: Orchestrating a full-court press of just how perfect my whisky was for all of the nurses! And what surprised me most, was that I became aware of this in the MIDDLE of writing “www.DrinkBrenne.com” on a prescription pad with a scribbled note that read, “My whisky, it’s great!”
Yup. In my drugged out, 1/2 conscious state, I was selling my whisky to any nurse who came near me! Ridiculous. And people think alcohol is addictive? Try sales. I’m hooked!